Reach Isles :: luxury living in Second Life®

Copyright Infringement

October 19, 2008 by reacher · Leave a Comment 

It’s often said that imitation is the sincerest form of flattery. If this is the case, I suppose I should be very flattered by the several fly-by-night estates that have begun to imitate and even copy our business text. Of course I’m not flattered, but rather saddened, and to be honest, embarrassed for these people. It’s one thing to try to match our style, quality, or product offerings, but to copy this website word for word?

Issues of fraudulent false advertising aside, I think, if you lack the creativity to even be able to describe your business in an original way, there are major storms on your horizon as far as success in Second Life is concerned. SL is large enough now, and margins in the virtual land business have tightened to the point where only the strong will survive, and the imitators and shady practitioners will simply die off, as so many estates already have this year. This is the natural process of evolution in any new market, and I hope it continues, so that this sort of pettiness will become a thing of the past. One can only hope.

I’ll keep a running record here of the copyright infringement as we come across it, updating this blog post from time to time. To start, here are screen captures of two estates’ websites, with copied portions highlighted.

  • “Joe’s Estates” / Joeseph Albanese

  • “Relaxation Estates” / Shawno Sands

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Reach Isles :: luxury living in Second Life®